Professional construction of quality services (providing high-quality products and services for urban life at a professional level) is a development thinking that respects laws, a rational attitude of striving for excellence, and a habit of demanding perfection. The essence of professionalism starts from caring for human needs. Therefore, we firmly believe that a professional governance structure and development model will become a strong pillar for the evergreen development of Hongrui Foundation. In the process of new urbanization, Hongrui will continue to adhere to specialization in various fields, use scientific tools, methods, and perspectives, and strive to be vast and meticulous, providing high-quality products and services for urban life.

Honesty and trustworthiness: Honesty and trustworthiness are the core values of Hongrui, the cornerstone of Hongrui culture, the noble quality of Hongrui people, and the foundation of Hongrui's establishment. Honesty and trustworthiness means having a sincere personality and earning trust through trust; Be pragmatic and seek truth when speaking. Hongrui advocates a comprehensive concept of integrity, with integrity to shareholders, customers, employees, and society.

Yonghuai Dream: Yonghuai Dream is the driving force for continuous innovation, the pursuit of excellence, and the pursuit of excellence to excellence. It is also the persistence to maintain entrepreneurial passion and tenacity, and the commitment of Hongrui people to themselves and the future.